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Multi-purposed Content |
Click 3X designers have broken new ground working in multiple resolutions while using the same hardware platform. Today, many Click 3X projects also require designers to work in only one resolution so that content may be deployed not only for the commercial itself, but also repurposed for alternative marketing materials such as billboards and point-of-purchase displays.
When Click 3X worked on the Fruitopia campaign, its designers created all its content using a 1K resolution so the same art could be easily manipulated for other formats. |